Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Industry pulse: NHTSA administrator David Strickland talks distracted driving

Editor's note: In an exclusive interview with National Highway Traffic Safety Administration administrator David Strickland, Melanie Batenchuk of Be Car Chic asked about distracted driving and the agency's combined efforts with the Department of Transportation to curb this bad behavior. David Strickland has been championing safer, distraction-free driving since the beginning of his tenure at NHTSA in January 2010. Strickland has been working tirelessly toward this goal alongside stakeholders such as Transportation Secretary Ray LaHood, private-sector executives, automobile manufacturers and safety advocacy groups.

Hankook tire exec calls for global campaign to point out dangers of low tire pressure

Anyone driving a car today has certainly heard about the dangers of drinking and driving, and the use of a cell phone and texting while driving. Seung Hwa Suh, vice chairman and CEO of Hankook tires, is hoping more drivers will pay attention to the dangers of low tire pressure and driving. At The Tire Society's 29th Annual Meeting and Conference on Tire Science and Technology, Suh proposed that all tire manufacturers "jointly develop a global campaign for educating consumers about air pressure and the overwhelming benefits that we can all enjoy if we simply maintain proper inflation," he said.

Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.